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Perfect Meals
Treatment for a Weekly One-Hour TV Show
Reg.
Writers Guild of America #
(1113944)
(This show is currently in planning and
preproduction)
Each week, we will visit world-class chefs in
their restaurant kitchen and watch them prepare
one of the seven cuisine courses from appetizer
to dessert. The show will start in the
PickaRestaurant.com Studio kitchen for a little
history on cuisine utensils, ingredients,
preparation methods and a small touch of cuisine
specific etiquette. The show then moves to a
company expert or representative that will
demonstrate or explain something specific to the
cuisine. The show will end in the studio with
mention of visiting the site for more show
information, registering for free meals, and a
wrap-up and credits. In between,
course-by-course, we visit a different chefs Top
Pick restaurant. We start with a pan of the
exterior and brief introduction of the
restaurant, we move to an interior show giving
mini review of the setting and atmosphere and
step into the chef’s kitchen preparing the
course with step-by-step instruction.
Convergence of medias and
extension of the PickaRestaurant.com brand will
occur with this merger of TV, Internet & Print.
In 2005 nearly 3.65 million users received
million pages of restaurant related content at
PickaRestaurant.com. The site is operating in
its sixth year with an audience of over 10
million visitors since its inception. Not only
will the Internet site be used as a promotional
tool for the show, but it will also act as an
interactive tablet with show viewers recording
their favorite recipes, restaurant reviews, and
voting for their favorite chefs. Each week
viewers may register to win a meal for two given
away at each featured restaurant.
To extend the show impact to realizable revenue
at each restaurant, a limited number of
specially prepared meals served by the executive
chef will be offered for sale only on the
website. An additional promotional piece will
wrap up the season with a unique
cuisine-by-cuisine cookbook featuring all chef
prepared recipes and recipes submitted by the
studio audience. All featured cooking utensils,
ingredient, and spices will be available from
our gourmet shop.
The restaurant selection process will entail
selecting the best restaurants picked by the
users and staff of PickaRestaurant.com. We will
be shooting the first 13 episodes covering the
following cuisines (Chinese, French, German,
Indian, Italian, Japanese, Korean,
Mediterranean, Mexican, Spanish, Thai, Turkish,
Vietnamese) in the following key U.S. cities
(Atlanta, Boston, Chicago, Cleveland, Dallas,
DC, Miami, Kansas City, Las Vegas, Los Angeles,
New York City, Philadelphia, San Francisco).
With its segmented format, a crew will be able
to schedule between 7-13 segment shoots per city
we attend. Each shoot will take about 1-2 hours
and be edited down to a 3-7 minute segment. We
intend to shoot the show utilizing 1080i high
definition camcorder, the Sony Handycam®
HDR-FX1. Shooting in HD is not only a cooking
show standard, but will also enable us to stream
the media, and sell segment downloads to other
restaurant and household chefs. It also allows
us to use digital pictures for use in the
cookbook. A digital library of top chef’s
giving step-by-step dish preparation
instructions will create a unique instructional
collection that will be marketed.
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Perfect
Meals by PickaRestaurant.com
